What Can You Do for Siena Heights University?
I recently had a chance to meet with our Alumni Association Board at its annual retreat. Meetings are not an unusual occurrence for someone in my position. As director of Marketing, I often have to sit down with various individuals, groups, committees and organizations on campus. In fact, I sometimes think I spend more times in meetings than anything else I am involved with at the University. But it’s the nature of the position.
And, honestly, most of the time these meetings focus on what I – or my office – can do for them. Maybe it’s a brochure. Or a press release. Or a web site change. Or a photo. And that’s fine. Besides, that’s what we’re here for – to serve, promote, support and advance the University.
Towards the end of my update to our alumni board, President Michael Lane had one final question for me, and one that I don’t get asked very often. He said, “What can we as alumni do for you?”
Hmmm. That threw me for a bit of a loop. I didn’t have much time to ponder that question, but I came up with the best answer I had at the moment: to be an “ambassador” for your alma mater. Our graduates can represent the brand of Siena Heights to everyone they meet. That made sense. After all, that’s what someone in marketing is supposed to say, right?
However, that question lingered beyond that meeting as I thought a little more about some possible alternative answers. Just what can alumni do for me? That led me to an even better question: what can they do for Siena Heights University?