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From the Editor:

Doug Goodnough, Reflections Editor
Doug Goodnough, Reflections Editor

The Quest to Be Better

My old college baseball coach used to say, “You get better or you get worse; you don’t stay the same.” That phrase has stuck with me through my professional career, including my time at Siena Heights University.

After nearly eight years and 15 issues of being the editor of Reflections Magazine, it was time to take a fresh look at what we do with the magazine. It was not an easy decision. The reader feedback we have received on the magazine has been overwhelmingly positive. In fact, there has been no clear evidence that we need to do anything different with the magazine.

So, why did we change? We recognize the University has changed quite a bit over the past few years, and we want to be able to change with it. Our readership continues to change (and grow), and today’s readers have different preferences and patterns. For instance, last year we added an on-line version of the magazine to allow our more tech-savvy readers to access content in a more mobile and convenient way.

Read more . . .

From the Editor:

Doug Goodnough, Reflections Editor
Doug Goodnough, Reflections Editor

It’s All the Way for Ray

Though my waistline tells a different story, I like to think of myself as a regular visitor to the Dawson Fitness Center on campus. One of the job perks is using our fitness facilities to work out the stresses of the day.

Most of the time I share the space with many of our student-athletes, who (hopefully) tolerate my presence. I’m sure they often wonder why I waste my time. Oh well. However, I do get a chance to even talk to a few of them from time to time. One of the things I’ve learned is I don’t call our 6-foot-9, 250-plus pound basketballer “Vinny.” It’s “Vince.” Yes sir, Mr. Schantz.

But most of the time, I silently observe our student-athletes go through the process of maximizing their potential. There was one in particular who caught my attention a couple of summers ago. He was a big guy, probably a football player, I thought. His name was Ray.

Read more . . .

From the Editor:

Doug Goodnough
Reflections Editor

What Can You Do for Siena Heights University?

I recently had a chance to meet with our Alumni Association Board at its annual retreat. Meetings are not an unusual occurrence for someone in my position. As director of Marketing, I often have to sit down with various individuals, groups, committees and organizations on campus. In fact, I sometimes think I spend more times in meetings than anything else I am involved with at the University. But it’s the nature of the position.

And, honestly, most of the time these meetings focus on what I – or my office – can do for them. Maybe it’s a brochure. Or a press release. Or a web site change. Or a photo. And that’s fine. Besides, that’s what we’re here for – to serve, promote, support and advance the University.

Towards the end of my update to our alumni board, President Michael Lane had one final question for me, and one that I don’t get asked very often. He said, “What can we as alumni do for you?”

Hmmm. That threw me for a bit of a loop. I didn’t have much time to ponder that question, but I came up with the best answer I had at the moment: to be an “ambassador” for your alma mater. Our graduates can represent the brand of Siena Heights to everyone they meet. That made sense. After all, that’s what someone in marketing is supposed to say, right?

However, that question lingered beyond that meeting as I thought a little more about some possible alternative answers. Just what can alumni do for me? That led me to an even better question: what can they do for Siena Heights University?

Read more . . .